Haven't had the time to access the news link, but here is a HiRISE wintertime photo of the Heimdall crater vicinity with a small crater nearby showing a fully covered, perhaps a nearly filled, interior bowl.
The obvious is that ice makes a passage across this area as it does in the Arctic and Antarctic on Earth, blowing along in the wind, drifting as a well self-lubricating mechanism in a travel that can travel until it strikes other fixed ice, where it is bound to the fixed ice mass as a single crystalline structure by the supersaturated atmospheric conditions. The ice is incorporated at the current fixed ice spots, rather than the 'loose' snow crystals we are accustomed to on Earth.
Here the ice has a 'mousetrap' crater bowl deposit to build upon, and has accumulated a substantial depth.
This HiRISE original image, PSP_005717_2485, was taken around Heimdall crater near the landing area in the Martian winter-time.
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The image shows a section of the large HiRISE image at 1 to 8, the red magnified section at 1 to 1. Winter ice.